In the past decade, the company has opened stores in Tokyo, London, and Paris, while the passionate devotion of their customers has brought it into the conversation with both teenagers at skateboard parks and the front rows of high fashion-with Paris in particular swooning over Supreme’s collaboration with Louis Vuitton. Jebbia loved working with Kim Jones, Vuitton’s menswear designer, to make skateboard trunks and backpacks, bandannas and gloves, shirts and jackets.
Recently the fashion world has been waking up to Supreme. to music, to art, to many things, and that allowed us to make things with an open mind.” Young people-and skaters-are very, very open-minded. “There are always critics that don’t understand that young people can be into Bob Dylan but also into the Wu-Tang Clan and Coltrane and Social Distortion. “My thing has always been that the clothing we make is kind of like music,” Jebbia says. Jebbia is, likewise, ever-mindful of his customer, who is generally aged eighteen to 25 and wants simply to buy cool stuff-and who will pay for it, assuming it’s worth it. Jebbia’s office a few blocks west of the Supreme store is adorned with a skateboard designed by Raymond Pettibon some drawings by Jebbia’s kids, age 8 and 10 and a larger-than-life-size portrait of James Brown-whom Jebbia, crucially, sees as not just the hardest-working man in showbiz but as a guy who never played down to his audience. “The shop that carries the cool stuff that everybody was wearing-no big brands or anything.”
“The cool, cool shop,” says Jebbia, who is 54 and dressed in jeans and a plain dark-blue T-shirt, label-free and low-key, with closely cropped hair and deep blue eyes.
Rex and Bowie on breaks and spending his spare cash on trips to London to buy clothes, it was always in a certain elusive kind of store, one that became the model for Supreme. When Jebbia was a teenager in Crawley, West Sussex, in the eighties, working at a Duracell factory, listening to T. James Jebbia, the man who, in 1994 founded and to this day runs the SoHo-based company that has been making clothing and skateboards and a lot of other things that the people who love it absolutely have to have, doesn’t think of Supreme the way most people in fashion might-as a brand that started out in a small store on Lafayette Street, and has since inched its way to global status. Consumers will spend crazy sums to get their hands on limited edition collaborations like the Supreme Louis Vuitton Bag (which resells on eBay for $4,000 - $15,000), and always post a picture of it on Instagram (the brand has 6 million followers). Thanks to collaborations with top brands as diverse as Louis Vuitton, Nike, and Kermit the Frog, Supreme is the brand people want to be wearing.Įven celebrities like Cara Delevingne and DJ Khaled are fans. Supreme is a skateboarding shop turned clothing brand, created by James Jebbia as a small company in downtown Manhattan and quickly became a designers dreams. Supreme The world's coolest streetwear brand Reply retweet favorite Load more Find out more Recode 5: Leadership Recoded: Management, Courage, Performance, Transformation.Recode 4: Work Recoded: People, Organisations, Agility and Transformation.Recode 3: Innovation Recoded: Creativity, Design, Innovation, Business Models.Recode 2: Growth Recoded: Strategy, Markets, Brands, and Customers.Recode 1: Future Recoded: Change, Purpose, Vision, and Scenarios.
0 kommentar(er)
