Also, the time we spend managing your Google Ads & Bing Ads account have no impact on your ranking either. Things like schema or Google Posts don’t impact your ranking but can increase the amount of traffic you get from Google. For example, we have been doing various experiments to see how we can increase click-through-rate for search results you already rank for. Third, we don’t strictly spend time on things that increase ranking.“Bear River Insurance” accounted for 0.4% of your clicks on the one site in the last 12 months and 9% on the other. One of our strategies is to continue to get you ranked for different keywords that you don’t already rank for.
Like you, we do keep a close tab on the ones that are searched highest, but they are definitely not the way to measure everything we’re working on. Imagine how hard it would be to track all those from dozens of different locations. In the last 12 months, Google tracked clicks from 169 different keywords on one site and 163 keywords on the other. Second, we couldn’t possibly track all the keywords that bring in traffic.You’ll see that not only are the results different, but the pages on your 2 sites that rank for that query also aren’t even the same. I picked just 4 different points from this grid to highlight this for “bear river insurance”. Your location also a huge impact on what you see. For example, you have probably visited your competitor’s sites quite frequently and therefore you’re going to see them higher in the search results compared to someone who hasn’t visited them recently. Google’s search results are highly personalized based on the location of the user and their previous browsing history.
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